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What Is Annual Contract Value (ACV) And How Should You Use It?
Technology
July 20, 2023by Ombir SharmaTechnology

What Is Annual Contract Value (ACV) And How Should You Use It?

Three-letter acronyms abound in the four-letter SaaS world: LTV, CAC, MRR, ROI, etc. Today, we’ll examine annual contract value (ACV), a sometimes misunderstood but extremely helpful statistic in the world of software as a service (SaaS). In the same way that ARR may...
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