What is a CTF Loader and How Can You Reduce its CPU Usage?
The CTF Loader is a harmless process in Windows that ensures that the essential components of Windows stay connected and interact with each other properly. The problem is that the CTF loader hogs your CPU and you cannot kill it. Here’s some help.
CTF Loader stands for “Collaborative Translation Framework Loader”. Yes, I know, that clarifies nothing. Well, here’s the bigger version.
What is a CTF Loader?
CTF Loader, also known as ctfmon.exe, is a process that runs in the background on Microsoft Windows operating systems. It is a component of the Microsoft Office suite and is responsible for handling alternative user input methods, such as speech and handwriting recognition, and language input.
The CTF Loader allows users to enter text in different languages using a virtual keyboard, handwriting recognition, or voice recognition. It is particularly useful for those who regularly switch between different input languages, as it simplifies the process and ensures that the correct language is used for each input.
Reasons why CTF loader hogs system resources
- Language bar: The language bar is a component of the CTF Loader that appears on the taskbar and allows users to switch between different input languages. If the language bar is enabled, it may use more resources, especially if it is set to display language suggestions or other language-related options.
- Speech recognition: The CTF Loader includes a speech recognition feature that allows users to input text using their voice. If this feature is enabled, it may use a lot of system resources, especially if the system has a weak CPU or limited memory.
- Handwriting recognition: The CTF Loader also includes a handwriting recognition feature that allows users to input text using a stylus or touchscreen. If this feature is enabled, it may use more resources, especially if the system has a high-resolution display.
- Compatibility issues: In some cases, the CTF Loader may conflict with other software or system components, which can cause it to use more resources than usual.
Also Read – QNED vs. OLED vs. QLED: What Technology Should Your Next TV Feature?
How can you find out if the CTF Loader is causing performance issues?
Open the Windows Task Manager by pressing Ctrl+Shift+Esc on your keyboard.
Click on the “Processes” tab.
Look for the process named “ctfmon.exe” or “CTF Loader” in the list of running processes. If you don’t see it, click on “More details” to expand the Task Manager window.
Check the CPU, memory, and disk usage for the CTF Loader process. If it is using a high percentage of system resources, it may be causing performance issues.
What to do if CTF Loader is eating up your CPU resources?
If the CTF Loader is causing performance issues, you can try disabling it temporarily to see if it improves your computer’s performance.
To do this, right-click on the Windows taskbar and select “Task Manager” from the menu. Then, click on the “Startup” tab and disable the “Microsoft Office” or “Microsoft Corporation” entry that corresponds to the CTF Loader process.
Steps you can take to fix the high CPU usage
- Disable speech and handwriting recognition, the language bar, or the touch keyboard if you don’t use them.
- Update Windows and Office, and disable any unnecessary Office add-ins.
- Scan for malware.
- Disable the “TabletInputService” if you don’t use pen input or handwriting recognition.
Conclusion
If you disable the CTF Loader process, some of the language input features provided by Microsoft Office may not function properly. For example, you may not be able to use handwriting recognition, speech recognition, or the language bar to switch between different input languages.
Additionally, some third-party applications may rely on the CTF Loader process to function properly, so disabling it could cause compatibility issues with these applications.
How to Block or Allow Pop-Ups and Redirects in Safari
While pop-ups and redirects are popular tools used by websites to facilitate transactions, and share information, those are also used by malicious actors to infect internet users. It’s important to learn how you can allow or block pop-ups. Here’s some help.
Pop-ups are small windows that literally pop up on an existing window to show some additional information or to prompt an action. It is used actively by a lot of websites for marketing, delivering information regarding discounts and offers and in some cases to facilitate a fincancial transaction. So, it is an important tool applied by authentic websites. However if a website is infected or if you land on an unsecured website by chance, pop-ups can be dangerous.
- A pop-up can direct you to a malicious website
- It can be used for click-jacking
- It can be used to steal data
- Cryptominers can use pop-ups
Moreover, pop-ups can hinder your browsing experience and consume computational resources.
How to block pop-ups in Safari for MacOS
Safari is a secure browser that protects you against malicious sites but it cannot recognize authentic pop-ups from fake or malicious ones. It is something you have to do manually. Usually, when a website needs pop-ups to function properly it lets you know. So, you can block pop-ups in general and unblock them while using a website for which pop-ups are essential. Follow the steps.
- Launch Safari
- Go to Safari from the menu bar
- Select Preferences
- Go to the Websites tab
- Select Pop-up windows from the bottom of the sidebar
- Click on Block at the bottom of the window.
This will block all pop-ups in all the websites you visit. What if you need to allow pop-ups? Simply repeat the steps.
Launch browser > Safari > Preferences > Websites > Pop-up windows > Allow.
This will allow pop-ups and let you enjoy the full functionalities of websites that need pop-ups. At other times, it’s better to keep the pop-ups blocked. You do not want to click on an adware program.
Also Read – How to Block Sites on Safari for iPhone and iPad
How to block pop-ups on your iPhone or iPad?
Safari is just as widely used on iOS devices as on MacOS. So, if you are an iPhone or iPad user, here’s how you can block those pop-ups.
Go to Device settings > Select Safari > Turn on Pop-up blocker.
Repeat the steps to allow pop-ups. Simple, isn’t it?
Wrapping up
We’re in an era of extreme cybercriminality. There is a new form of cyber attack almost every month. 2022 has seen a terrifying number of ransomware attacks. A lot of these attacks are perpetrated by tricking unsuspecting users into clicking on malicious links. It’s better to be careful where you click. And for your own safety, keep those pop-ups blocked.
How to Deal with the Google Chrome Critical Error Message?
Cyber attacks are a terrible nuisance nowadays. It is very easy to fall prey to clickjacking or phishing attacks if you are not careful. This article tells you how to deal with one such issue. Read on to learn what to do if you see the Google Chrome Critical Error message.
Just to be clear, the message is fake.
If you see a pop-up warning while browsing the internet that says Google Chrome Critical Error! in red upon a white backdrop inside a larger red field, you are being targeted with a scam. The message says a lot of things to express the urgency of the matter and tells you that your internet banking credentials might be stolen if you do not act fast. It is a scam.
The goal of the scammers here is to scare you into clicking on something on the page. And they are very smart, mind you. They know that you have read about these things, and you might be aware that these messages are usually scandalous. They assume that your reaction to the message would be to close it as fast as possible and maybe then research a bit about it or talk to someone about it. That is the reaction they are hoping for.
Do not click on the x button
I know, it is the most obvious reaction. But please, do not. Although you think you are clicking on a cross button, you must remember, the cross button was put on the message by the scammers who are trying to steal from you. Do you really think they would serve you such a nice and easy way to get rid of the scam? Right answer.
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What could happen if you did click on the cross?
Well, it’s hard to be certain. Maybe you are granting them permission to show more ads. Nonetheless, the idea is that something is hidden under that cross button and you do not want to click on that.
End the process
This is how you get out of the situation. Hit [ctrl]+[shift]+[esc] to access the Task Manager on Windows. Select Google Chrome and click on End Process.
This will close Chrome and all the processes running on it.
When you reopen Chrome, do not restore the pages as the browser might recall the scammy pop-up.
If your browser is set up in a way that it automatically recalls the last homepage, quickly click on the bookmark tab to redirect there.
Clear the browser cache
Your browser stores data from the pages you visit, it may also store cookies. You do not want any data from the scam to be stored in the caches. So it’s a good idea to clear the caches after you reopen Chrome.
Click on the three vertical dots in the top right corner of your browser window. Select More tools from the drop-down menu and select Clear browsing data. This will open another window. Check the boxes for browsing history, cached images and files, and cookies and site data.
Also Read – What Is URL Blacklist and How to Prevent Your Site from Being Blacklisted?
Run a virus scan
Although you have averted the scam initially. You do not know if it has already infected your PC with malware. It is a good idea to run a virus scan with Windows Defender Firewall or any antivirus of your choice.
Conclusion
You may find many scams like this while browsing the internet with Chrome or with any other browser. The key is to stay calm and not click on anything on that page. You’ll find a distinctive difference in the tone used in real messages by Chrome and scams like these – scammers try to effect a forced sense of urgency which is very easy to recognize. Stay aware, browse safe.
5 Safari Browser Alternatives for iOS and iPadOS
Safari is a browser developed by Apple and it had always been the default browser on iOS and iPadOS. In fact, there was no option to change the default browser on the Apple smartphone and tablets up till iOS 14 and iPadOS 14. Now that you can change the default browser, here are your top options.
Safari is a very good browser that worksquite seamlessly on iOS, iPadOS and MacOS. However, based on your personal preferences, security requirements, and in different situations, you might want to use alternative browsers. It is always great to have a choice. Now, with iOS 14, you can actually change the default browser. This article will discuss the pros and cons of 5 browsers that you can move to from Safari.
Google Chrome
Being the most widely used browser and search engine globally, Chrome is an obvious choice. Other than being a secure browser, it also has a solid multi device sync feature. Let’s look at some of the key features of Chrome.
- The Google voice search is built into the browser which allows you to search anything without having to type. The speech to text engine that powers the feature is pretty accurate too.
- The Google translate feature is embedded in the browser too. It has gotten better over time and it is your go-to option in a multilingual situation.
- The multidevice sync for bookmarks, browsing history, and saved passwords works quite seamlessly on Chrome.
- You can use the data saver mode without losing browsing performance as Chrome compresses the sites to load them faster.
- Chrome has an incognito browsing option where your browsing data is not saved and nothing is cached.
There is one issue with Chrome. It consumes a large chunk of your RAM and processing power to function.
Microsoft Edge
Microsoft Edge, like Chrome is based on the Chromium framework. As a browser it is almost identical to Chrome with slight differences in security features. The performance of this browser is quite comparable to Safari and Chrome. Her
- It can prevent third-party trackers from tracking your browsing patterns.
- Edge has an in built ad-blocker to stop intrusive ads.
- This browser has an private browsing mode called InPrivate mode.
- Immersive reader mode allows you to read blogs without distractions.
- It manages all passwords associated with your account.
Microsoft Edge has fewer extensions than its competitors and a small number of websites do not work on Edge.
Also Read – Second Public Beta Versions Of iOS 16.3 And iPadOS 16.3 Now Rolling Out
Mozilla Firefox
Firefox is one of the older browsers from the pre-chrome era and it has retained a niche following. This browser is specifically known for its focus on user privacy. It has a simple interface for iOS and iPadOS and allows easy and effective browsing. Here are some key features.
- Firefox’s private browsing mode prevents any of your activities from being recorded. On top of that, it also deletes all activities once you close the browser.
- It prevents trackers, and crypto miners.
- Firefox has a decent multidevice sync feature that syncs the browsing history and passwords across devices once you login to the same account.
One major drawback with Mozilla Firefox is its bookmark management. The browser confuses the same bookmarks from mobile and PC as separate and ends up cluttering the bookmark folder.
Opera Touch
Opera Touch is the browser by Opera for iOS and iPadOS. It has been modified for seamless usage and proactive performance on the Apple smartphones and tablets. Here are some cool features.
- You can link the browser’s mobile and PC versions with the Flow feature and exchange data in between them.
- You can connect multiple devices linked to an account by using a built-in option to create a QR code.
- You get an inbuilt cryptowallet to manage crypto currencies like Ethereum.
- A combination of ad-blockers and pop-up blockers create a browsing experience free of distractions.
Opera Touch has some noticeable issues with online sync and it lacks a reliable bookmark management feature.
DuckDuckGo
It is a browser designed with maximum focus on the users’ privacy and it has been doing pretty well having recently clocked 100 million searches in a single day. The combination of customizability and privacy makes it a go-to tool for users overly concerned with privacy. Here are some key features.
- Third-party trackers are blocked by default.
- It has an Enforce Encryption feature that ensures you always open sites with the HTTPS protocol even if the HTTP version is available.
- It gives sites a security score ranging from A to F.
- You can lock the browser with a password or faceID
The customizations can seem a bit too much to some users. People who are used to a simpler and minimalistic browsing experience might DuckDuckGo to be an eyesore sometimes.
All of the browsers listed above are capable of providing you a seamless browsing experience, however, not every one will suite your personal taste and preferences. Tell us which browser you prefer and why.
Minecraft: How to Fight the Ferrous Wroughtnaut?
Ferrous Wroughtnaut is among the most challenging enemies to defeat in the Minecraft universe. It deflects your attacks and kills you with swift arcs of its axe of thousand metals. This post talks about the only way to defeat the Ferrous Wroughtnaut.
The name Ferrous points to something that contains iron. You understand the point of the name Ferrous Wroughtnaut when you try to attack it with your sword. You hear a clanking sound of metal and the creature remains completely unharmed. That sounds pretty solid, much like iron, right? It’s one of the hardest creatures to fight in Minecraft, quite literally. Nevertheless, there’s a secret way of defeating the Ferrous Wroughtnaut and we’ll discuss the same in this post. Before jumping into the technique you can use to defeat this iron knight, let’s find out a bit more about it.
Who is the Ferrous Wroughtnaut?
Ferrous Wroughnaut is a mob featured in Mowzie’s mobs. It’s a large knight that wears metal armor and resides inside the Wroughtnaut rooms. The Wroughtnaut rooms are cubicle rooms built with cobblestone pillars and stone-slab floors. The Ferrous Wroughtnaut sits idle in the Wrought chamber when you first discover it. As you get closer, the monster wakes up and attacks you.
But why does it attack?
Lore has it that the Ferrous Wroughnaut is guarding something, but it has forgotten what it’s guarding. It is so old that it has forgotten its origin, goal, or identity. It doesn’t have a master or a kingdom to serve. It’s a powerful armored knight that has one objective – destroy whatever approaches the Wrought chamber.
A mystery covers the existence of the Ferrous Wroughtnaut, that’s what makes it so interesting. However, when you encounter one, you’ll realize that it’s a monster with a tremendous scare quotient. While it’s not as big as an Ender Dragon or the Wither, it’s aggressive enough to make you sweat a little out of nervousness. Things get worse when you realize that your weapon just makes an ineffective clang sound when you try to hit the mob.
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Mowzie’s mob and its philosophy
Before we disclose the technique of defeating the Ferrous Wroughtnaut, we ought to talk a little about Mowzie’s mobs.
Minecraft is a sandbox game. And developers and gamers across the globe contribute to making it more interesting. The changes made to alter the original gameplay introduced by the main developers are called mods – short for modifications. Mowzie’s mobs is a fantasy-themed mod that adds a bunch of fictional characters – monsters and their lairs – to make the game more interesting.
For the average player, Minecraft mob fights are all about slashing their weapons mindlessly at the mobs until either party is dead. Mowzie’s mobs changed this pattern. The monsters they introduced are designed to provoke thought among the players. Ferrous Wroughnaut is a great manifestation of this philosophy. Finally, we’ve arrived at the point when we tell you how to defeat the ferrous knight.
Killing the Ferrous Wroughtnaut
We have already established that the Wroughtnaut is immune to your attacks. But it has one vulnerability. You’ll notice that there’s a sword lodged into its back. Maybe it carries the mark of an old battle. Whatever it is, it’s your way through the creature’s metal armor. But how do you attack it there?
The Ferrous Wroughtnaut has a lot of cool moves, one of them is swinging high and bringing its axe down on you in a vertical arc. If you dodge the vertical swing, the knight’s axe gets stuck in the ground for a brief moment and its back stays uncovered. You have to react fast and strike it on its back when it’s vulnerable. You have to keep repeating it several times until the beast is defeated.
Also Read – Elden Ring: Rare Interaction with Melina After Spending 730 Hours in Gameplay
What does the Ferrous Wroughtnaut drop?
Every creature that you beat in Minecraft drops something or the other for you to add to your inventory. The Ferrous Wroughtnaut drops two such things – the Wrought Helm and the Axe of a Thousand Metals.
The Wrought Helm is an unbreakable helmet that adds 2 Armor and 1 Knockback Resistance to the wearer. You can also enhance its powers through enchantments.
The Axe of a Thousand Metals adds an Attack Damage value of 9 and an Attack Speed value of 0.9. Like the helmet, the axe is unbreakable. You can use it in two ways. By Right Clicking, you can use swing the axe in a large arc. If you hold the Downshift key while Right Clicking, the axe slams the ground creating a shockwave.
Quick facts about the Ferrous Wroughtnaut
- The Ferrous Wroughtnauts reside in Wroughtchambers that are found under the Overworld.
- The Wroughtnauts are formed naturally between layer 10 and layer 30.
- The Ferrous Wroughtnaut has only one weakness – the sword lodged in its back.
- The Ferrous Wroughtnauts are often found in pairs or groups.
Remote Work Made Easy: 5 Channels to Find Jobs
Remote teams are the mainstay for a lot of industries. 2023 is the best time to start a career from your home. Here’s some tips to help you get started.
16% of US companies are already operating as fully remote. 26% of the US employees are working remotely. This figure might reach 40% by 2025. A lot of corporations have woken up to the fact that it’s possible to have remote teams without losing productivity or profitability. Of course, hiring strategies have changed to find good fits for remote roles. As a remote work seeker you need a strategy too. There are things you need to consider before joining a remote position. Then there are places where you’ll find remote opportunities with rather ease.
Definition of a Remote Work
A remote work is a job that you perform without visiting the office premises of the company you work for. You may be working from home, or from a different location, you might be located in the same city as your company or in a different continent. Work from home, telecommuting, working from a different city, everything comes under remote work.
How to prepare for a Remote Job?
Since the relocation element is eliminated from the equation, it’s rather easy to prepare for a remote job. Then again, there are some cons to the right set of amenities, you should be good.
Unfaltering internet
Remote jobs can be very stressful with a faulty internet connection. This is one thing that you cannot compromise on. Make sure you get a fast and reliable internet connection. Be prepared to use your mobile internet if at any point the broadband connection falters. Data packages can come in handy if you are forced to use mobile internet extensively.
A reliable computer and phone
In a remote work situation, your personal computer is usually your work station. So, take good care of it. If your machine is old and slow, consider upgrading before going remote.
Have a good smartphone as a backup as well as an auxiliary device. When your devices work smoothly, you’ll find, work becomes much easier.
A little peace and quiet
When you work from home, there’s a chance that your co-habitants wouldn’t treat your work environment as an office space. They might call you, ask you to run an errand or two. While it’s great to be easily accessible in case of an emergency, you must make sure that your availability isn’t taken for granted.
A remote job is a job after all and you’ll have just as much work to complete in a day as an on premise job, if not more. If you don’t work with undivided attention, there’s a chance you’ll end up spending more hours on work and compromise your work-life balance.
Also, you’ll be attending meetings and interacting with colleagues and clients, so having a noise free environment is a basic requirement.
Also Read – Social Media Marketing: A Step-By-Step Guide
Discipline is the key
It’s incredibly easy to get distracted when you are at home. It’s very easy to start work late, procrastinate, and overwork when a deadline approaches. Discipline will help you avoid being burnt out.
Fix the timeline, leave enough room for sleep, recreation, and fun with family and friends. The last thing you want is to get into a schedule where you wake up, work and go to sleep.
Enough of preaching. Now, let’s walk through a few channels that will lead you to remote job opportunities.
1. FLEXJOBS
This portal hosts more than 20,000 remote job postings at the moment covering 20 remote job categories from freelance gigs to executive positions. This is a good spot for you to start your remote job search.
2. REMOTE.CO
This is a useful portal to search remote jobs by job categories. You’ll find jobs around web development, design, customer service, and sales.
3. JUSTREMOTE
A great source for remote job seekers, this site lets you filter jobs by location. It mentions whether a job requires time-zone overlaps. If you’re someone who likes to work at night, you can easily browse jobs according to your preference.
4. Virtual Vocations
This is a place to find paralegal, technical writing, and telecommuting positions. The site is run by a remote team. They have a very insightful blog as well that you can check out.
5. ARC
It is a remote only job listing site that focuses on entry level opportunities for developers and software engineers. It’s a good place to start if you are new to the Tech industry.
Apart from these, you can try EuropeRemotely for jobs in the European continent. You can try out sites like Weworkremotely, and Working Nomads, for more opportunities.
Wrapping up
This is a good time for remote workers. Your job market basically spans out to the entire world. There are opportunities galore. It all boils down to how well you prepare yourself for a seamless work-life. Remember, discipline is the key to cracking virtually any remote job situation.
3 Simple Tips to Build a Strong SEO Strategy
Search engine optimization determines your brand’s position on the search engine results page (SERP) when someone searches for a relevant keyword. There are things you can do to improve your position. Here are some tips.
The best thing about SEO is that it is a fair game. If you know how to put the right amount of work at the right place and at the right time you will make drastic progress. It’s a tooth-and-nail battle out there among thousands of businesses fighting over the first 8-10 spots on the first page of search results. With a lot of work and a little luck, you can earn a place on the 1st page of Google search results for your business. This post will discuss different approaches you can take to improve your SEO strategy and the ways in which you can build a strong digital presence for the people who are looking for what you can offer.
Set goals
The general notion has always been that SEO efforts are unquantifiable and the results are intangible. Well, that does not hold true anymore. With tools like SEMrush and Google Analytics, you can quantify every metric related to search engine optimization and your efforts around them. Additionally, connecting GA4 to Looker Studio helps visualize this data more clearly, making it easier to track performance and monitor progress over time.
Hence, it is possible to set well-defined goals and there are ways to measure your progress toward them. For instance, if you want to rank in the top five for a specific keyword and you currently rank at 21 for the same, you can set an initial goal to bring that rank up to 10 in two weeks’ time.
Now, in order to achieve that goal, you would have to achieve certain other sub-goals like increasing the number of backlinks to a certain webpage to ‘N’ or creating ‘n’ number of guest posts in a stipulated time.
Achieving the smaller goals will eventually lead you to your final goal of getting a place within the top 5 on SERP for a specific set of keywords. More doors will open for you from that point – you will be able to generate more traffic to your website, and you may try to drive traffic through transactional keywords, which may eventually lead to increased sales.
Get ready to scale
Regardless of what you are selling or promoting, there is bound to be some competition at the SERP level. Unless you have an already well-established online presence, so much so that your brand is recognized by name by a very large number of people, you will have to fight your way up the SERP for each keyword and search term.
You can start small with a quality blog and some educated modifications to your website. But after one point you will need a stream of content linking back to your website or your blog pages. That is where things get quantity-driven and the need to scale arises.
A small SEO team with in-depth knowledge of the game can bring you to the first page, but from that point onwards it’s a two-way game. You need to marry quality with quantity in order to beat the competition. You need blog posts that truly speak to your audience, hit them where it matters, and engage them. But you also need tons of posts on different sites that talk about you to some degree. You need links scattered around the internet that point to you, while also ensuring that the sites containing your links aren’t too trashy.
Anyone can set up a site using a free website-making tool, but making it rank on SERPs requires a whole different strategy. You must be prepared for this sort of grind and allocate a budget to pay people who can run this machinery for you.
Capture the intent
There are a bunch of paid and free tools that will help you get your hands on the right set of keywords. It is no rocket science either to judge the keyword strength and choose keywords that are neither too hard nor too irrelevant. But keyword research and identification is just one-quarter of the job. What you need is content that provides the intended answer.
Search intent is something that Google has taken very seriously over the last few years. In fact, it is the most driving factor at this point, as far as SEO goes. When a searcher types in “SEO strategies”, there could be multiple intents. Maybe they are looking for strategies to write an article about it, or maybe they are just doing some research for a presentation, or maybe they are actually looking for consultants that can help them with SEO strategies. Now, that is the intent that you want to target but that doesn’t mean the other audience groups should bounce right off your post.
You have to strike a balance between transactional and educational content while building your SEO-content strategy. The balance is what will take you home.
Related: Search Engine Ranking Reports: Unveiling SEO Tools and Strategies
Related: Top 15 Tools for Managing Remote Teams Effectively
Customer Satisfaction: The Hinge On Which the Market Turns
Customer churns are unaffordable for businesses trying to compete in this era. You must be very careful not to take the existing customers for granted and focus your efforts towards customer satisfaction. Here’s some help.
Customer Satisfaction has slowly made its way up the list of things that contribute to the retention or loss of customers. Price is still the foremost runner but customer satisfaction is not far behind. In 2017, 66% marketers considered customer satisfaction to be the main competitive factor, in a more recent study 81% of marketers pointed to customer satisfaction as the key battlefront. It is an area where your competitors follow you closely, they wait for you to make the wrong move and pull your customers by offering them what you failed to deliver.
There is more to customer satisfaction than keeping the product you are selling up to the mark. It is likely that there are others who offer the same product, maybe even at a cheaper price. You can still keep your customers by virtue of a superior customer experience. That is exactly why CX is an increasingly important business functionality. And in this post, we will talk about it in some detail.
What is Customer Satisfaction?
Customer satisfaction is a measure to determine how well a product or service meets the needs of its customers. It is an area tied primarily to the existing customer base of a business but it can also play a vital role in pulling in new customers.
Why do you need to focus on Customer Satisfaction?
Caring about your customers’ needs, personalizing your services for them to a plausible extent, responding to their complaints and queries quickly, all these help you earn points with the customer. The more careful you are about building a seamless customer experience the less likely are they to leave you for a competitor. You need to do all of these on top of offering a top notch product at a reasonable price.
Benefits of having Satisfied Customers
- When your customers are satisfied, it is easier to retain them even if a competitor offers slightly lower prices.
- It is 5 to 25 times more expensive to acquire new customers than to retain old ones.
- 5% increase in customer retention can result in up to 25% increase in profits.
- 92% of customers value the opinions of social contacts or acquaintances while choosing a brand.
These statistics show that positive customer experience can help you retain customers and customer retention is the key to building and sustaining a profitable business in a market brimming with competition.
Also Read – 9 Things You Need to Know Before Starting a Business
How to Measure Customer Satisfaction?
The best and probably the only way to measure customer satisfaction is to ask the customers. You can engage in surveys that seek feedback from your customers. We’ll discuss three such measuring criteria.
The CSAT score
This is a survey where you ask your customers how satisfied they are with their experience with your product on a scale of 1 to 5. 1 being absolutely dissatisfied and 5 being completely satisfied.
The NPS score
NPS stands for Net Promoter Score. This is a survey where you ask your customers how likely they are to recommend your brand to an acquaintance on a scale of 1 to 10.
The CES score
CES refers to customer effort scores. It asks your customers how easy or hard their experience was with your product or a specific feature of the product.
How to Ensure Better Customer Satisfaction?
Listening to your customers and redressing their pain points should be your priority. It’s important that your customer feels connected to your brand. You should be easily available to address an issue raised by a customer.
You will make mistakes, there will be flaws in the customer experience, but whenever it happens be quick to acknowledge it and throw something in to make up for the inconvenience you may have caused. These gestures help you increase the loyalty quotient of customers.
Pay attention to customer feedback because your competitor is. Read the reviews on public forums and try to reply and redress. Learn from your mistakes before your competitor does.
Loyal customers will often share personal experiences and express their wish to modify a certain feature of your product. Treat these insights like gold. Act upon them when possible.
Conclusion
It takes 12 good experiences to make up for one bad experience with customer service. Few will stick around for that long. It’s important to do everything to avoid and alleviate the bad experience.
Customers are more likely to write about you when they are dissatisfied than when they are satisfied. It’s better not to take any chances and create as seamless an experience as possible for your customers. Always remember, it is easier and cheaper to retain customers than to get new ones.
Social Media Marketing: A Step-By-Step Guide
Everyone is on social media. Facebook alone had 1.9 billion daily active users. That’s what makes it difficult to achieve precision in social media marketing. Here’s some help.
Social media is where your audience engages in social interactions with friends, families, and also makes new acquaintances. That is exactly where you want to appear in front of them, showcase your brand and create opportunities. Social media is too huge a repository of human presence to ignore. If you are looking to build brand awareness, bring organic traffic to your website, or build relationships with existing customers, you need a social media marketing strategy.
In this post, we will discuss how you can build and implement a social media marketing strategy that works for your business. We’ll keep it short and give you definitive steps to follow. Let’s get started.
Step 1: Find where your audience lives
That’s obviously a figure of speech, you don’t really need your audience’s address in the context of social media marketing. Although it could help. Anyway, you need to know who your potential customers are and which social media platforms they spend their time on.
For instance, if your target audience is made primarily of millennials, you have got no business trying to build brand awareness on LinkedIn. Creating short form video content for Instagram and TikTok will serve you better. Similarly, for B2B engagement, LinkedIn is the best place.
This step will involve researching your buyer personas and identifying sweet spots between demographics. You want a strategy that prioritizes the most potent customer base but doesn’t completely abandon the demographics with average potential.
Step 2: Optimize your presence
Even the best quality content can get lost into oblivion unless you time it well. Your content on social media needs to find its audience at a potent time – when the viewer is most likely to engage, interact, and make a purchase.
You can go by the recommendations from tools like HootSuite and Content Studio that help you understand the graph of your audience’s presence on different social channels. But eventually you will have to create your own time-frame based on A-B tests and experiential data.
Step 3: Standardize your content
We will talk about customizing your content for different channels and different purposes a little later in the article. But before worrying about the subject matter, you need to standardize the presence of your content.
One of the key goals of social media marketing is to create brand awareness. It helps when you have colors, image styles, fonts, and frames regulated in a way that reminds the user of your brand. It is like having a little piece of your brand on every bit of visual content you post.
A little conscious effort and a design tool like Canvas can help you with it. Simply create a video and add a panel at the bottom that identifies your brand.
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Step 4: Find a voice
There is a lot you can do on social media, but everything you do reflects on you and your brand. It is important to find a voice that resonates with your audiences. For instance, if you are trying to build a presence as an electronics company, it might suit you to talk about energy efficient practices.
Once you have found a voice, you need to stick with that. It helps you build credibility. While your philosophy about the world might not have anything to do with the product you’re selling, it works as a lense through which your customers perceive you.
Your business will decide whether you should focus on building short exhibitionist content or long form educational content. The type of your content will decide the medium. You never know what might suddenly work for you. So, be everywhere but focus on specific channels.
Step 5: Consistency is the name of the game
Your social media marketing efforts rely on the fact that you’ll be consistent. Post, test, re-purpose, repeat, this is going to be your motto. You can create contests for your audiences, start polls about issues they care about, share thought leadership content, and simply have a giving attitude.
It shouldn’t feel as if you are trying to get anything out of your efforts on social media, and that is what’s going to get you loyal paying customers.
Key takeaways
- Being at the right place at the right time is important and it can be orchestrated.
- Aligning your voice with your customers’ is important and not that hard.
- Consistency is the key to creating lasting brand impression.
- Sharing is caring and your customers will notice when you educate selflessly.
Conclusion
Social media is a very powerful beast with endless potentials. You need to know your way through the tricks and treats of organic and paid social media marketing. You can get started by using a social media management tool. Things will slowly fall in place as you move forward with your campaigns consistently.
Who Is Reindog in Multiversus? A Brief Guide To Fans’ Confusion
The fluffy and cute character has the heart of a warrior and can do anything to protect his loved ones, and hails from a destroyed world.
After months of rumors and leaks, the highly anticipated game Multiversus from Warner Bros. is finally here. The game is very similar to Super Smash Bros., a fighting game featuring characters from multiple universes and released by Nintendo. Multiversus also features characters from DC Comics, Scooby-Doo, Adventure Time, etc. In the list of characters, where there are well-known characters like Batman, Superman, and Shaggy, on the other hand, there is a completely unknown character Reindog, seeing which the fans have only one question, who is this Reindog?
Who is Reindog?
Reindog is a green and white reindeer with a snout nose, fluffy body, and sharp claws. He has antlers on his head. Reindog is the only character who is not familiar and has not been seen before in either universe. Because of this, confusion has arisen on the internet and social media. Reindog is part of the Zanifeer Royal Family and was entrusted with the responsibility of keeping them safe. He hails from ‘Zanifeer’ which is the real world of Reindog. The official Reindog description of the multiverse game says he is 165 years old and his real name is unpronounceable. Reindog is the sixth wearer of the gem of power.
Zanifeer was destroyed by a being called The Nothingness during an event known as “the great dimensional cataclysm”. In the event, the whole homeworld was destroyed and Reindog was the only survivor. Hoping to bring his family back, he tries to find a way out with the amazing power he has gained from his gem.
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More about Reindog
Reindog is sweet, caring, and protective. He may look fluffy and cute but he has the steely heart of a warrior and will go to any extent to protect his loved ones and those he considers friends.
Many people on social media and the internet were amused by the fact that an original character was included in the well-recognized characters list. One user tweeted a screenshot in which we can spot some prominent characters like Arya Stark, Harley Quinn, Bugs Bunny, and more along with Reindog.
While some fans are completely clueless about the identity of the fluffy lovable character and expressed their desire to know more about him.
Multiversus game will be available next year via Steam for Xbox Series X & S, Xbox One, PlayStation5, PlayStation4, and as well as PC users. This is a free-to-play game that will be backed by in-game purchases. Fans were surprised to see Game of Thrones Arya Stark in the game, while others were amused by the fact that Batman was voiced by Kevin Conroy and Shaggy by Matthew Lillard, who also voices him in the live-action movie.
Multiversus by Warner Bros. is the second biggest crossover battle game after Nickelodeon’s All-Star Brawl, which came out recently and was nominated for Best Fighting Game at The Game Awards.
