Brand Pyramid: The Comprehensive Tool for a Winning Brand Strategy
A brand pyramid is a visual framework that outlines a brand’s identity and market positioning. It helps communicate the brand’s essence, personality, core functionality, and emotional and material benefits. This tool is invaluable in creating a brand strategy for businesses, both small and large. However, it’s important to establish the brand’s identity before diving into creating a brand pyramid.
Essential achievements before constructing a brand pyramid
Mission and Purpose: Understand the organization’s mission and the purpose it serves. This provides the foundation for the brand identity.
Vision: Define the vision for the organization’s future
Target Audience: Identify a target audience and the specific needs the brand addresses within that audience.
Brand Personality: Choose three to five adjectives that define the brand’s personality.
Core Values: Determine the core values that will guide the company’s decisions and future actions.
The primary purpose of a brand pyramid is to instill trust in those who interact with the brand. The same should help the brand stand out and inspire a sense of familiarity. Consistency in brand messaging is crucial for building trust and loyalty. A customer who encounters consistent branding across platforms is more likely to trust the brand. And this trust increases the likelihood that a customer will share their positive experience.
A well-constructed brand pyramid can be shared with various stakeholders. To ensure a consistent representation of the brand identity. It serves as a reference point for maintaining consistent brand messaging and experiences across different departments and platforms.
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There are two main types of brand pyramids:
Internal and external. Internal brand pyramids focus on customer engagement and purchasing loyalty. They categorize customers based on their level of emotional investment in the brand. From minimal engagement to high brand loyalty at the top. External brand pyramids, on the other hand, are used to communicate the brand’s identity to the public. These pyramids help define and visually represent the brand identity.
The five-layered brand pyramid template
Core Functionality: This forms the base and describes the products and services a brand offers.
Rational Benefits: This layer outlines the advantage the brand has over competitors.
Emotional Benefits: This layer exists to identify the intended emotional impact of the brand, such as trust, confidence, or joy.
Personality: The fourth layer includes adjectives that personify the brand, like fun, approachable, professional, or dependable.
Essence: this layer is a display of the mission statement and the core values that guide the brand’s decisions and actions.
Brand Pyramid Examples
Watch Brand Pyramid
Core Functionality:
At the base of the watch brand pyramid, we find the core functionality. In this case, it’s the precision timekeeping, durability, and craftsmanship of the watches.
Rational Benefits:
Moving up the pyramid, we highlight the rational benefits of the brand. These benefits might include Swiss-made movements, water resistance, and innovative materials.
Emotional Benefits:
In the middle layer, emotional benefits come into play. Here, the brand aims to evoke emotions like prestige, sophistication, and confidence in its customers. Owning one of these watches means being part of an exclusive club.
Personality:
The personality of the brand is essential in the watch industry. It’s a mix of adjectives like elegant, timeless, and refined. The brand’s marketing and design choices reflect this personality.
Essence:
At the top, we find the essence of the brand, encapsulated in its mission statement and core values. For a luxury watch brand, this could be a commitment to tradition, innovation, and timeless design.
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Fashion Brand Pyramid
Core Functionality:
Fashion brands emphasize their core functionality, which is to provide clothing and accessories that are on-trend, stylish, and well-crafted.
Rational Benefits:
The next layer highlights rational benefits. Such as the quality of materials, affordable prices, and a wide range of styles and sizes.
Emotional Benefits:
Fashion is all about personal expression. The emotional benefits layer emphasizes feelings of self-confidence, empowerment, and the ability to make a statement with one’s style.
Personality:
Fashion brands have distinct personalities. Whether they’re seen as edgy, classic, or casual. The brand’s personality guides its designs, advertising, and interactions.
Essence:
At the top of the pyramid, the essence of the fashion brand encompasses its mission to provide accessible, trend-setting fashion.
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Luxury Brand Pyramid
Core Functionality:
For luxury brands, the core functionality lies in providing exquisite, high-quality products that often go beyond their basic function. This can include designer clothing, fine jewelry, or premium vehicles.
Rational Benefits:
Luxury brands offer rational benefits, such as superior materials, craftsmanship, and attention to detail. These attributes justify the premium price.
Emotional Benefits:
Luxury brands aim to create emotional connections with their customers. Owning a luxury item can evoke feelings of exclusivity, prestige, and personal reward.
Personality:
Luxury brands often exude a personality of opulence, refinement, and sophistication. Their marketing and communication channels reflect these characteristics.
Essence:
At the pyramid’s peak, the essence captures the brand’s commitment to craftsmanship, heritage, and delivering a lifestyle of uncompromising quality and elegance.
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Wheel Brand Pyramid
Core Functionality:
In the case of a wheel brand, the core functionality centers around providing reliable and high-performance wheels for various vehicles.
Rational Benefits:
Customers expect rational benefits like durability, safety, and performance. This layer emphasizes the technical aspects of the product.
Emotional Benefits:
A wheel brand can create emotional benefits by instilling a sense of trust, adventure, and reliability. Customers feel confident in their wheels. Whether for daily commutes or off-road escapades.
Personality:
The brand personality for wheels might reflect attributes like rugged, innovative, and dependable. This is reflected in the design and marketing of the wheels.
Essence:
At the top of the pyramid, the brand’s essence could revolve around a commitment to engineering excellence. Promoting sustainable transportation, and ensuring that its wheels carry people safely to their destinations
Explaining RTB Marketing: How Real-Time Bidding is Empowering Modern Marketing
RTB is an online method that stands for real-time bidding. A paradigm, with which advertisers and publishers (website owners) engage in real-time programmatic ad inventory trading through digital auctions. Unlike traditional direct buys, RTB Marketing operates on a per-impression basis. And emerges as a more cost-efficient option for small to medium advertising companies.
Key Entities to Discover
Publishers:
These are the website owners who have available ad space inventory to offer for sale.
Supply-Side Platforms (SSP):
SSPs are programmatic platforms that enable publishers to sell their ad space to advertisers.
Advertisers:
Marketers who purchase ad space to target potential customers with their products and services.
Demand-Side Platforms (DSP):
DSPs are programmatic ad-buying platforms. It allows advertisers to buy ad space and navigate ad exchanges in real-time.
Ad Exchange:
The digital marketplace where publishers make open ad spaces available through SSPs. And advertisers buy ad space through DSPs.
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The Real-Time Bidding Process
- Real-time bidding operates at lightning speed. Unfolding within milliseconds after a user clicks on a website link. Here’s a simplified overview of how it works:
- The publisher’s SSP sends a bid request to the ad exchange to fill available ad space.
- The ad exchange initiates an auction, inviting various DSPs to place bids for their ads to appear in these open inventory spaces.
- DSPs automatically assess the bid request and place their bids. The highest bid wins, and the SSP displays the winning ad to the user.
- Behavioral data, tracked through cookies, helps determine which ads are displayed to which users.
- According to Senior Campaign Analyst, Olga Voevodina, overseeing RTB Marketing can be challenging due to its lightning-fast pace and high volume. Consequently, advertisers often rely on DSPs to manage the process, with options to set bid price limits and monitor inventory. It ensures ads are not displayed on irrelevant websites.
Before RTB can kick off, publishers must choose an SSP to sell ad inventory. Advertisers must select a DSP to bid and display their ads effectively.
What Does RTB Stand for in Marketing?
- Before RTB’s advent, advertisers had to negotiate with website owners to display their ads manually. This time-consuming process often resulted in irrelevant ads being shown to users. With RTB, relevance takes center stage.
- SSPs and DSPs analyze individual user’s cookie data to determine which ads to display, ensuring users see only relevant content. Advertisers with the most pertinent ads are motivated to place higher bids, ultimately delivering a better user experience.
- RTB also saves both time and money. Advertisers set up their DSP, define their target audience, and allocate a budget. The DSP then takes the reins, navigating the ad exchange to optimize ad spending through predictive analytics.
- Olga elaborated on this, emphasizing that the digital advertising landscape is continually evolving. Staying up-to-date with new methods like RTB marketing enables advertisers to achieve their campaign goals more efficiently and avoid overpaying for impressions.
Top RTB Platforms
Marketers have a variety of RTB platforms to choose from. Here are some noteworthy options:
Google Ads:
This platform boasts thousands of websites within its display network. It provides an intuitive interface and valuable insights with predictive analytics.
The Trade Desk:
It is known for its exceptional customer service and data features. The Trade Desk partners with over 250 high-level entities and offers a wide range of ad inventory.
SmartyAds:
An independent ad exchange platform that caters to both publishers. And advertisers, SmartyAds simplifies the process through step-by-step guidance.
Amazon Ads:
It is ideal for marketers interested in selling products on and off Amazon. This platform features a robust DSP for targeting high-intent customers.
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A Real-Life RTB Example
Imagine an intern, who recently conducted searches on Airbnb, VRBO, and Google for vacation rentals. The following day, while browsing the web and clicking on a link to Verywell Mind, he encountered a display ad for Airbnb in the page’s margin.
But how did the RTB Ad find its way to the intern? When he clicked the web link, Verywell Mind’s SSP analyzed his cookie data. And recognized his interest in vacation rentals, and connected with the ad exchange. In the blink of an eye, various DSPs placed bids, with Airbnb securing the winning bid and displaying their ad to him.
This inter-platform ad exchange, all occurring within milliseconds, ensured that a relevant ad reached the intern, who was more likely to click on it. And he did.
Answers to Common Questions About RTB Marketing
If you still have questions about what is an RTB in marketing, here are answers to some common queries:
RTB vs. Programmatic Buying:
Programmatic buying encompasses various technology-driven digital advertising methods. RTB specifically focuses on real-time bidding. Some ad inventory can be acquired without RTB through programmatic guaranteed or direct contracts with publishers.
Difference Between RTB and Ad Exchange:
The ad exchange is the digital marketplace connecting advertisers and publishers in real-time ad space trading. Meanwhile, RTB or RTB Marketing is the method employed to place ads through this exchange.
RTB vs. DSP vs. SSP:
A demand-side platform (DSP) is automated software used by advertisers to bid on ad impressions. A supply-side platform (SSP) is designed to sell ad space inventory. Both DSPs and SSPs are programmatic platforms that facilitate real-time bidding.
Demystifying Campaign Parameters: Tracking Engagement Made Easy
For digital marketers, understanding the source of traffic and the effectiveness of campaigns is paramount. To achieve this, tracking user engagement at various touchpoints through the use of UTMs (Urchin Tracking Modules) becomes indispensable. UTMs allow a marketer to set specific parameters that track how frequently the audience interacts with specific links, providing valuable insights into the marketing efforts. In this article, we’ll delve into the world of campaign parameters, elucidating the three crucial parameters that facilitate a comprehensive understanding of audience engagement.
Which tags are standard Google Analytics campaign parameters?
Campaign parameters are tags appended to the URLs to enable more accurate tracking of website traffic. Importantly, they don’t alter the destination of the URL itself. It continues to lead to the same webpage. However, they play a pivotal role in enhancing the ability to discern the sources of website traffic.
These parameters become indispensable when setting up UTMs in Google Analytics. UTMs, or Urchin Tracking Modules, are snippets of code attached to the end of a URL. Once set up, they transmit data to Google Analytics, providing granular insights into the origins of the website traffic. Rather than grouping visitors simply as ‘referral’ or ‘social’, Google Analytics can segregate them into more specific categories.
Campaign parameters encompass the many variables that Google Analytics tracks when UTMs are employed. When fully configured, the URL will appear something like this:
https://www.rwebsite.com/page?utm_source=source&utm_medium=medium&utm_campaign=campaign
In this URL, everything following the question mark represents campaign parameters.
One might question the necessity of setting up and tracking campaign parameters when Google Analytics already furnishes information about website visitors’ sources. The answer lies in the need for a more detailed breakdown of data for a more informed marketing strategy.
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Why Track Campaign Parameters?
While Google Analytics provides fundamental data on traffic sources, it often presents this data in a lumped-together format. While one can discern that a specific number of visitors originated from email campaigns, organic searches, or referrals from social media, such broad categorization needs more depth for optimising marketing campaigns effectively.
To enhance the marketing strategy, an entity needs answers to more specific questions, such as:
- Which specific Facebook post garnered the most engagement?
- Which email campaign led to the highest conversion rate?
By configuring parameters, it’s possible to gain access to detailed insights. Enabling precise comparisons of the impact of various marketing channels and campaigns.
Additionally, when running the same campaign across multiple marketing platforms, UTMs allow to group all visitors stemming from that campaign, irrespective of the source or medium. This simplifies reporting and analysis of campaign performance.
Moreover, if you wish to test different messaging to discern what resonates with the audience, campaign parameters offer a straightforward method for data collection and comparison of results. Furthermore, they aid in calculating the ROI of diverse campaigns and marketing platforms, showcasing which content generates the most conversions and leads.
This ability to report on marketing campaign success effectively is invaluable when demonstrating the impact of digital marketing on a company’s bottom line to clients or senior management.
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Which three campaign parameters are recommended to manually track campaigns?
1. Medium (utm_medium)
In the realm of Google Analytics, the term ‘medium’ pertains to the type of marketing channel through which visitors reach a website. Examples of mediums include social media, pay-per-click (PPC) advertising, organic search, or email marketing. Each of these represents a distinct medium.
To facilitate comprehensive tracking, ensure sufficient detail to differentiate between various marketing channels. For instance, ‘social’ could encompass organic social media traffic and paid social media advertising. To distinguish between the two, might opt to reserve ‘social’ for organic traffic and designate ‘ppc’ or ‘paid’ for paid advertising.
Crucially, consistency in using medium definitions is essential among digital marketing teams. Effective tracking relies on uniformity in parameter utilisation.
2. Source (utm_source)
The source campaign parameter complements ‘medium’ by offering further granularity regarding the origin of website traffic. Since ‘social’ might encompass several social media platforms, ‘source’ aids in pinpointing the specific forum that directed visitors to the site. Examples of sources include Facebook, Twitter, LinkedIn, and Instagram.
Imagine running paid advertising campaigns on both Instagram and LinkedIn. Both may be tagged with the ‘medium’ label ‘PPC’, but the ‘source’ differentiates between the two, revealing which platform initiated the visit.
The combined use of ‘source’ and ‘medium’ enables streamlined traffic filtering and grouping. can effortlessly isolate visitors arriving from organic social media using ‘medium’, then employ ‘source’ to categorise them by platform. Conversely, can compare the results of paid and organic posts on a single platform by using both parameters.
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3. Campaign (utm_campaign)
The third campaign parameter essential for accurate website traffic tracking is ‘campaign’. It denotes the specific marketing campaign, promotion, or advertisement that visitors click on to reach a website. Most marketing teams run multiple campaigns concurrently, so ‘campaign’ is indispensable for tracking and comparing their performance.
For each campaign, a unique identifying code is advisable. While many may believe, they will remember the significance of each code. The reality is that with multiple advertisements and social media campaigns, it’s easy to forget. Thus, maintaining a spreadsheet to track the code assigned to each campaign is prudent. This ensures that the ‘campaign’ parameter remains concise, even for a multitude of campaigns.
What is this Levy: Google Disney Mobile Charge?
Worried about an Unnecessary Payment Alert From “Google Disney Mobile Charge” and willing to cancel it? Read this Guide for Perfect Assistance!
Have you come across a charge issued by Google Disney Mobile in your credit card statement? Initially, there were many queries regarding Google’s charges and payments. Now, there are issues with the Google Disney Mobile Charge.
However, if you are not aware of the same and are still looking for an explanation to resolve your issue. Worry not, we will get you covered. Read this article to know more about it,
What is Google Disney Mobile Charge?
Google Disney Mobile Charge are fee amount that features in your credit card bills
Disney ESPN for the payments done for Google Play apps. Additionally, these charges may be anything including apps, games, movies, or other digital content. However, in many cases, the app name doesn’t show up and features a different one. Owing to this reason, the user couldn’t remember any payment made under this name. Meanwhile, we have listed some of the reasons why the fee would be showing up on your credit card amount.
Disney ESPN
Disney ESPN, the American Multinational Sports Conglomerate, can be one of the reasons behind Google Disney Mobile Charge on credit cards.
Meanwhile, if you have logged in on ESPN and can confirm that this was the source of your bill, you can easily cancel it. All you need to do is check Google Play subscriptions and cancel ESPN from it. And, you’re done. As soon as you cancel, no charge will appear from then on.
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Hulu
For those who are unversed, Hulu is also technically a Walt Disney-owned company. Hence, if you have previously subscribed to the streaming giant, Hulu’s subscription can show up as Google Disney Mobile Charge.
While Hulu doesn’t charge for a 30-day trial, you have to pay as soon as the 30-day trial ends. However, if you don’t wish to keep it, cancel the subscription before you have to pay for the same.
Disney Games
Another reason for charges can be mobile games and app purchases. However, there might be a chance that this doesn’t hint at any subscription. Meanwhile, this fee can be used for purchasing a single or multiple games.
Moreover, you can also find Google Disney Mobile charges if you have made in-app purchases. You should always keep a check on what your kid is purchasing on their smartphone or tablet.
Moreover, Disney games which can charge you are,
- Disney Frozen Free Fall
- Disney Frozen Adventures
- Castle of Illusion Starring Mickey Mouse
- Disney Emoji Blitz
- Disney Tsum Tsum
- Disney’s Heroes: Battle Mode
- Disney Sorcerer’s Arena
- Inside Out Thought Bubbles
- Disney POP TOWN
- Where’s My Water?
- Crossy Road
- Disney’s Team of Heroes
- Disney Colouring Town
- Disney Maleficent Free Fall
How to Identify Google Disney Mobile Charge on your account?
If you are suspicious about any fraudulent charge, look for the charges made through the Google Play Store. Meanwhile, these transactions usually include the words “Google” or “Disney Mobile” in the transaction alert. However, if you don’t recognize any Google Disney Mobile Charge, contact your respective bank or credit card company immediately to report any suspicious activity.
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What is Disney Mobile Mountain Charge?
Although the Internet has very little information about Disney Mobile Mountain Charge, we can relate it to Google’s headquarters which is located in Mountain View, California (1600 Amphitheatre Parkway, Mountain View, California). Hence, this might be similar to Google Disney Mobile Charge
How to cancel Google Disney Mobile Charge?
If you confirmed the source bill owing to which this payment alert featured among the credit card bill and are willing to cancel the same, you need to follow these simple steps. Go to the Google Play subscriptions and you can see all your purchases and subscriptions on the page. All you need to do is to cancel those subscriptions.
How to Avoid Unintentional Subscriptions and Payments?
In many households, kids end up subscribing to unnecessary apps because they aren’t aware of device handling. In this case, you should always ensure that you have turned on authentication for purchases on Google Play. Meanwhile, read this Google Guide to know how to turn it on.
What Does Urge Delivery Mean on Shein? Solutions to Get Your Package Fast
Are you curious about the featured “Urge Delivery” rolled out by Shein? Here is a simple guide to ensure a seamless experience on Shein!
With the digital era emerging, outfit shopping has become more enjoyable and convenient, thanks to the plethora of shopping apps available across the world. Whether you’re looking for the latest trends, traditional wear, or affordable fashion, Shein serves as a life-saver and the best apparel and clothing app across the globe.
Meanwhile, if you have shopped through Shein, you must have come across the option “Urge Delivery.” However, many users are not aware of what does urge delivery mean on Shein. In case you are also here to know the functioning of urge delivery, worry not. In this article, we have covered everything about delivery in Shein, including what Transit, urge, shipped, and dispatch mean on the app.
What is Urge Delivery on Shein?
Shein, the China-based online fashion retailer, always tries to send deliveries on their promised time. But, do you need your package faster? Worry not as Shein has launched the urge delivery. With urge delivery, you can get early delivery of your package. If you are in dire need of something important to wear, gift someone, or want a date dress within days, trouble not. As Shein has covered all your problems with Urge Delivery, you will get urgent delivery regardless of what product you are purchasing.
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Beneficiaries of Urge Delivery
Urge Delivery on Shein has turned out to be a game changer for both retailers and buyers. As, if you need something urgently for an unexpected occasion, Shein can provide you with its best service. Meanwhile, unfortunately, you forget to buy a gift for your loved one’s birthday and have only two days left for the occasion. Here comes the Shein Urge Delivery which will assist you to get the birthday gift within 48 hours.
Another importance of Urge Delivery is convenience. It’s like a magic Aladdin completing your wish with a click. If you are running low on groceries and can’t leave home for reasons. Worry not as urge delivery is there to rescue. All you need to do is place an order in the urge delivery. As a result, this will save you time and help in maintaining your laziness.
How to place An order with “Urge Delivery” on Shein?
Meanwhile, now that you know the Urge Delivery on Shein, you must be eager about how to use that game-changing option. Although there is no hassle in the option, you need to go to the checkout box. Lastly, you have to place the order with Urge Delivery. And, you’re done. Sit and relax while Shein works on delivering the package within hours.
Does Placing an Order with “Urge Delivery” come with hidden charges?
If you think that Shein must have introduced this magical option with some additional charges, you’re wrong. Meanwhile, Shein is not charging any additional fee for the same and “Urge Delivery” is free. So, place your order and sit back while Shein sends you the parcel while doing the bare minimum.
What does Urging Dispatch Mean on Shein?
After placing the Shein order with Urge Delivery, you must have been notified about the shipping with Urge Dispatch. Hence, this simply means that the app will notify the shipping provider to ship and expedite your Shein order.
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What does Shipped Mean on Shein?
If you are tracking your package on Shein and see the whereabouts, you must have come across the term “Shipped.” Meanwhile, if your package is showing Shipped that means your package has been loaded on the truck and has departed for its final distribution centre.
What does In Transit mean in Shein?
“In Transit” in Shein means that your package is moving. However, that doesn’t assure that your package is in a moving vehicle. Meanwhile, you must have seen the status “In Transit” days before your expected delivery day.
Conclusion
With online shopping apps continuing to introduce new features in their store, Urge Delivery has been one of the best and most helpful options for buyers. Meanwhile, Urge Delivery not only assures you hassle-free shopping but also saves you time. In an era where online shopping is continuously working to replace offline shopping, these advanced features in Shein are assisting to move a step forward.
Locksmith Pasadena MD Servleader: A Beginner’s Guide
In today’s world where burglary is unfortunately common, it’s important to prioritise your safety. So, whether you need help with security or find yourself locked out in a difficult situation, a trustworthy locksmith can be your ultimate hero. Meanwhile, among the many locksmith services available, Locksmith Pasadena MD Servleader stands out as a skilled and reliable option for addressing security and access concerns in Pasadena.
Know About Locksmith Services
A locksmith is a trained professional who has expertise in operating locks and understanding security systems. In addition to it, they possess skills in installing, repairing, and even breaking locks in certain situations. All over the world, locksmiths provide essential assistance to individuals who encounter issues with security or malfunctioning locks. In Pasadena, MD, Locksmith Servleader is a top-rated locksmith service known for its convenient and reliable assistance throughout the city.
What Services Does Locksmith Pasadena MD Servleader Provide?
Emergency Lockout Services
Have you ever returned to your house only to find out that you have misplaced your keys and now you are locked out of your home? Well, no worries as Locksmith Pasadena MD Servleader is always there to rescue you. This serv-leader assists you with immediate service at the doorstep. As a result, all you need is to contact them and they will help you regain the house’s access within minutes.
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New Lock Installation
If you are shifting to a new location and need assistance with security and lock installation in your property, you can contact Locksmith Pasadena MD Servleader. Additionally, with the fastest locksmith service in Pasadena, they assure you to recommend the most suitable locks for your needs.
Cutting and Duplicating Key Services
People often require spare keys for their cars, home, and office. Meanwhile, if you need immediate locksmith services, consider contacting Pasadena MD Locksmith Servleader. They offer quick and convenient solutions for providing spare keys to your family members or acquaintances.
Automotive Locksmith Services
Need help with your car keys? Servleader specialises in automotive lockouts and can assist you in getting back into your vehicle quickly and safely. So, there is no need to panic, just give them a call and the expert locksmiths take care of the rest. Meanwhile, their team is experienced and reliable, ensuring the best service possible. Don’t let a lockout ruin your day – contact them now for assistance.
Security Assistance
In this world where risks are increasing in the cases of burglaries and day loot, people are inclined towards advanced security systems. Meanwhile, Servleader assists customers with installing advanced security systems like branded CCTV cameras with multiple access points, control, and alarm systems to safeguard you and your family from potential threats.
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Advantages of Locksmith Pasadena MD Servleader
Serveleader is one of the most reliable and trustworthy locksmith services in Pasadena. Additionally, they have gained a lot of satisfied customers with their efficient and dependable service. In addition, serveleader offers something extra to their customers that sets them apart from their competitors,
- 24*7 Assistance
- Highly Skilled Technicians with Instructed Behaviour
- Immediate Response on Contacting
- Modern and Safe Tools For Service
- Transparent and Affordable Pricing
In conclusion
If you find yourself in need of a locksmith in Pasadena, look no further than Serveleader. With years of experience in the industry, they are the go-to choice for lockouts, security installations, and new lock installations. Meanwhile, their team of experts is committed to providing excellent service. They also work with a friendly attitude and immediate response time, available 24/7. In the final analysis, you can trust Serveleader to be the best locksmith service in the Pasadena area for all your lock and security needs. Remember, when it comes to accessing locks and installing the best security, Serveleader has got your back.
How to Create Scrolling Text With CSS
You may make your website more engaging for visitors by learning how to implement scrolling text using CSS. What’s even better? CSS text scrolling is easier to learn than it looks at first glance. You may utilize your newfound scrolling text skills to design a news ticker, a movie’s closing credits, or even transport your audience to a galaxy far, far away.
If you want to attract new users to your website, it’s essential to keep it straightforward and content-focused most of the time. This tutorial will show you how to make a scrolling text animation using the CSS and HTML formats. We’ve also included four code snippets you may use as a starting point for your own scrolling text.
Scrolling Text in CSS
We’ll use the transform: translateX and transform: translateY attributes in conjunction with some CSS animations to make the text move. We’ll also add vendor prefixes for Safari and Chrome (-webkit-) and Firefox (-moz-) to our animation rules to guarantee support for all major browsers. Are you prepared to begin making your own CSS-style scrolling text animation? We’ll begin with text written from right to left.
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CSS Horizontal Scrolling Text: Right-to-Left
Putting text within a div labeled scroll-text will cause it to scroll from right to left. The scroll-container div will be used to move this element inside of it.
Modifying the CSS will allow you to get the scrolling effect you want for the text. Changing the seconds value of the animation property from the default of 10s will cause the scrolling speed to adapt accordingly. The scrolling effect may be sped up by setting this number lower, and slowed down by setting it higher.
The width of the div also has an effect on how quickly the text scrolls: the more space there is, the faster the scrolling will be. When the browser window is adjusted, the text rate adapts accordingly. The issue may be fixed by specifying a fixed width in pixels for the scroll container.
CSS Horizontal Scrolling Text: Left-to-Right
Swap the positive and negative translateX values to have the text scroll from left to right. Every occurrence of 100% will be changed to -100%, and every occurrence of -100% will be changed to 100%. The text inside scroll-text has likewise been aligned to the right by me. The animation will begin with the text already in place.
CSS Vertical Scrolling Text: Bottom-to-Top
Substitute translateY for translateX whenever you see it to make the text scroll vertically. In addition, I have centered the text, shortened the animation time to 5 seconds, and set a height for the div container. The effect is a more pronounced vertical scroll.
CSS Vertical Scrolling Text: Top-to-Bottom
To switch the direction of the vertical scroll, we simply to swap the sign of our translateY variable from positive to negative, like we did when changing the direction of the horizontal scroll.
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Scrolling Text in JavaScript
Now that you know the fundamentals of making scrolling text, we can move on to the more advanced techniques. JavaScript may be needed to create a marquee effect for the more dynamic scrolling text components. A few instances of this type of use of JavaScript are provided.
In the first, we see how JavaScript (in this case, jQuery) can be used to turn a list of objects into a revolving ticker animation. The best part about this solution is that you may increase the number of bullet points in the list without modifying the script.
Here’s how to leverage the user’s scrolling motion to activate side-scrolling text. In an effort to boost user participation, this is becoming increasingly frequent on websites.
Cases of Scrolling Text
Curious as to what real-world examples of animated text scrolling may look like? Seeing a simple demo is one thing, but experiencing it firsthand is something else different. We’ve collected some of our favorite examples of scrolling text to give you an idea of what your own site’s implementation may look like.
Digital of Things
Digital of Things, a company that specializes in user experience, uses scrolling text on their site. This creates a stunning marquee effect across the entire page. It’s simple yet effective, and the pace of the writing is gradual so as not to overwhelm the reader.
Restore Hope Appeal
The scrolling text on this disaster assistance organization’s website is less obtrusive. The designers have opted to place the scrolling text towards the bottom of the screen in order to keep the emphasis on the photographs and articles at the top.
Since its size makes it challenging to read at higher rates, this text is likewise sluggish. Keep in mind that while the aesthetics of the scrolling text are certainly something to think about, the needs of the user should always come first.
Squadeasy
The 404 page on Squadeasy does a good job of explaining that it is a 404 page by using screen-wide scrolling text. The floating puppy head in the middle helps to keep things light, which is why we like it.
Andrew Leguay
Last but not least, you can check out Andrew Leguay’s portfolio here. Scrolling text on the site effectively displays the designer’s partnerships with other businesses. The minor slant of this scrolling text adds to the visual appeal of the feature.
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Marquee Element with HTML5 Scrolling Text
The marquee> element in HTML may be used to generate a scrolling text effect without any additional scripting or style sheets. This element will automatically create a scrolling text area on the page. Then, you may adjust its performance using a number of parameters:
although, (and there is a huge “however”) the marquee element has been deprecated in HTML5 and should not be used. The above should function well in your browser. There is, however, a possibility that they won’t in the future. If you adhere to the CSS approach for scrolling text animation that we detailed above, you won’t run into any problems because it follows the latest CSS3 specifications.
Financial Services vs Fintech: Who’s Ruling The Market?
When ancient Babylonia and Assyria began using grain as collateral for loans, a significant step forward was taken in the development of banking. If we could visit a time before technological advancements, we would be very shocked by the financial systems of that time. Each day brings fresh possibilities for the creation of cutting-edge banking alternatives to the conventional banking system.
Banking systems today would not be functional without the goods and services offered by the financial technology industry. Despite concerns that fintech would threaten the viability of traditional banking, its benefits are unparalleled. In this essay, we’ll contrast traditional banks with fintech companies to see how they stack up against one another.
What is Fintech?
In this context, “financial” refers to money and “technology” refers to gadgets. It’s a word for the emerging tools that seek to streamline and enhance the provision of monetary services and goods. Fintech refers to the use of software and other technological innovations to make financial and business management simpler for individuals, businesses, and governments. They can use their computer or other devices, like a smartphone or tablet, to gain access to the technology.
The advent of the Internet and subsequent e-commerce enterprises in the late 1990s marked the beginning of fintech. By the turn of the 21st century, financial institutions had implemented the technology into their back-end systems, completely digitizing the banking industry.
Since then, the financial technology industry has moved its emphasis to serve end users. It has found widespread adoption in sectors as diverse as retail banking, investment management, nonprofit and charity fundraising, K-12 education, and personal finance. The rise of virtual currencies like Bitcoin is also an example of fintech innovation.
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What are banks?
The primary function of a conventional bank is to accept deposits from customers and extend credit to businesses and consumers. Some banks additionally provide investment advice, safe deposit lockers, and foreign exchange services in addition to the basics.
Banks come in many forms, including investment banks, retail banks, and those catering to corporations. Furthermore, they are typically controlled by a national government or central bank.
Why is fintech growing?
McKinsey reports that the use of mobile banking channels surged by 20-50% in the first few months of the COVID-19 epidemic, and that this trend is expected to continue long after the pandemic has ended.
According to a second McKinsey survey, customers expect a customizable digital banking experience. Seventy-one percent favor a variety of contact options, and twenty-five percent are interested in a private banking experience that is entirely digital with the option of remote human support. In addition, consumer payment habits are changing.
Financial institutions must incorporate technology into their services if they want to keep up with clients’ demands for increased convenience, responsiveness, and speed. Because of this, they’ll be able to provide the kind of seamless service that modern consumers have grown to demand. If e-commerce behemoths like Amazon can facilitate instantaneous purchases, then opening a bank account shouldn’t necessitate a personal visit.
The services offered by traditional banks fall short of what today’s consumers have come to anticipate, and this is where fintech comes in. The market has expanded significantly. This growth has fueled demand for every kind of financial software development company capable of building scalable, secure, and innovative digital banking tools.
The differences between traditional Banking and FinTech
Function and Form
What sets FinTech apart is its focus on the customer. Complex monetary processes can be simplified with its help. Change, system replacement, and the incorporation of new ideas are all simplified by advancements in financial technology.
FinTech can differentiate itself and make clients feel at ease by leveraging Big Data, AI, ML, and cloud computing. In addition, these innovations prioritize timeliness, efficiency, individualization, and consistency in their delivery. Because of its ability to simplify and expand access to complex financial processes, it is an excellent choice for the banking industry.
The ability of traditional banking to take advantage of new technology evolves throughout time is constrained by rules and the financial system as a whole. More process-oriented than FinTech, traditional banks have been around longer.
Models of Enterprise
While both traditional banks and FinTech companies serve borrowers, their organizational structures are very different. A typical bank requires you to physically visit the branch in order to open an account or apply for a loan. In contrast, financial technology businesses can be operated entirely online using convenient mobile apps or an Application Programming Interface (API).
Compliance with Regulations
In order to protect the money of its customers, traditional banks must follow all rules and regulations set forth by the government. Banking regulations ensure open communication between banks and their customers.
Consumers of all ages, with the exception of the oldest, favor digital banking instruments, according to a study by the Bank Administration Institute. Customers are beginning to see the convenience of online banking and are increasingly likely to switch.
Possible Dangers
It might appear that traditional banks have an edge over FinTech when it comes to digital security, what with the stringent regulation they face from central banks and the various measures in place to secure customers’ funds.
More lax regulation in the FinTech industry raises the stakes for businesses in the field. People keep using FinTech because it meets their needs and provides a better, cheaper, and more creative user experience.
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Bank and fintech: What relationship?
Providing financial services to consumers is a mission shared by both traditional banks and fintechs. That is to say, traditional banks see fintech firms as formidable rivals. Traditional banks still rely on antiquated and time-consuming methods and means, whereas fintech banks deploy cutting-edge technological solutions. As fintechs continue their momentum in terms of innovation, traditional banks fall more and further behind. That’s why an increasing number of people all across the world are turning to fintechs. The logical conclusion is that fintechs are intruding on the domains of conventional banks, particularly with respect to payment and credit processing. In this space, traditional banks face serious competition from fintechs.
From a different angle, the two leading players in the banking and financial sector share a complementary relationship.
In fact, fintech firms aim to supplement the services provided by conventional banks. Simply put, these are regulatory technologies (regtechs) designed to make it easier for financial institutions to keep tabs on the various rules and regulations that apply to their operations. This is also true of paytechs, which, in the context of a cooperative partnership with the banks, function as supplementary services that permit greater flexibility in meeting the demands of individual customers.
Conclusion
By utilizing cutting-edge technology to meet client expectations, boost customer loyalty, and provide faster customer care, the FinTech industry is disrupting the traditional banking system. The growth of the FinTech industry can be attributed to its many advantages over traditional banking, such as portability, availability, and simplicity. Companies in the financial technology sector combine service specialization with technical expertise to help businesses streamline their complex financial operations. By acting as third-party vendors, FinTechs help businesses outside of the financial sector improve their customers’ experiences.
FinTech companies are leading the charge in reshaping the FinTech ecosystem and its operations through the provision of cutting-edge financial services made possible by progress in information and communications technology.
Outsourced IT Support: The Complete Guide for 2023
The majority of new enterprises fail within the first two years, as has been widely reported. One contributing factor is their technological behind in comparison to the competition. If you’re running a small or medium-sized business, you might not have the resources to learn everything there is to know about the newest developments in IT, cloud computing, and CRM integration.
So, how do you get beyond this obstacle? Simply put, by working with an outsourced IT company, you can focus on operating your business while a dedicated team of professionals provides assistance, support, and guidance. 84% of businesses that put money into improving their customers’ experiences also see a rise in income, which makes sense given the importance of happy customers to any business.
What is IT service outsourcing?
“IT service outsourcing” describes when a business hires a third party to manage its IT systems and infrastructure on its behalf. Instead of recruiting new employees, businesses frequently rely on outsourcing partners with in-house expertise in areas like infrastructure management, maintenance, and service desk operations. various businesses are attracted to offshore outsourcing hotspots like the Philippines due to the various benefits they provide over onshore (inside the same nation) or nearshore (within the same region) outsourcing.
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IT outsourcing’s many benefits
If you’re in need of more manpower or don’t have access to an in-house IT staff, outsourcing is a sensible and affordable option. Some advantages of outsourcing are:
Reduces Labor Costs
Glassdoor found that the average cost to bring on a new employee in the United States was $4,000. When you outsource your IT services, you may cut costs by paying for only the functions you really use. On average, this will reduce your hiring expenditures by 15%. When you work with an outsourced IT company, you may avoid making costly expenditures like recruiting new employees and saving money on employee salaries and benefits.
Lowers the price of renting an office
The West End of London has the most costly office rent in all of Europe, with an average of 118 British pounds per square foot per year. An office budget should be considered when hiring an internal worker. However, if you outsource your IT to a third party, you won’t need to furnish an office for the people operating on your behalf.
Eliminates Employee Training
It is common practice to devote at least some portion of a new hire’s first six months to training and orientation. This might be especially troublesome during high turnover times in your sector. When you outsource IT services, you have access to professionals without the overhead of employing and training a new employee.
Provides Access To Expertise Across Different Touch Points
There is a good chance that your in-house specialist won’t know how to manage a particularly difficult scenario if it arises. This is the case when an employee’s understanding of the bigger picture at your firm stops at regaining passwords.
Outsourced IT services workers are not limited to a select set of skillsets since they are constantly exposed to fresh problems from a variety of businesses. This allows you to gain access to knowledge that your current staff may be lacking.
Performs Immediate Implementation
When starting a new project, an internal team may need to suspend their present activities to train. An outsourced IT service provider can integrate new software or programs promptly since they have the resources and expertise to do so.
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Signs That You Need Outsourced Technology Support
Perhaps you still have doubts about using an outside provider for technical assistance. There are five telltale signals that your IT procedures are broken.
The holiday is quickly approaching.
Sales usually peak during the winter holidays like Thanksgiving and Christmas. When sales are high, customers typically have more questions, concerns, and requests for help.
There has been a massive influx of customer calls.
A lack of personnel in the IT department makes it difficult to deal with rising call volumes. It’s a similar story if your IT team is inexperienced.
It’s tough to find reliable employees.
The war for talent has made it more difficult to locate qualified people. Either you pay more than competing businesses, or you take a lengthy time to fill open positions. Additionally, hiring is a costly and time-consuming process.
The next step is to expand into other markets.
When expanding internationally, it is preferable to delegate technological procedures rather than establishing a new in-house IT staff, as this will mitigate any problems caused by cultural differences and local regulations.
Customer experience is declining with in-house operations.
According to Zendesk, 61% of customers will abandon a business after having a negative interaction with customer care. However, improving the customer experience depends on a wide variety of things. Trying to handle everything in-house can be a logistical nightmare. This is something that business process outsourcing companies excel at.
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The Bottom Line
The pros of using an outside provider for tech help much outweigh the cons. Maximize the benefits and minimize the dangers while using this method. There are benefits to outsourcing your company’s tech assistance, but you should also prepare for certain drawbacks. Make better choices with the help of this tool. Before you hire a third party for technical help, be sure you’ve done your homework.
SaaS Security Checklist: The Complete Guide
Fighting for safety is an endless struggle. After all, a secure application requires an impenetrable defense. While those who wish to break in need only locate a single weakness. You can never truly feel safe. In some cases, the costs associated with reaching close to 100% might be so high that the product is unprofitable.
However, with the best SaaS security checklist in mind, making a system somewhat safe is neither difficult nor expensive. In many cases, it is sufficient to harden your system to the point that only a select group of hackers would be able to crack it. Since the most skilled hackers go after the most lucrative prey, which is generally someone else.
How SaaS Security Checklists Work
When assessing the safety of a SaaS provider, businesses might consult checklists designed for the purpose.
To evaluate new SaaS solutions and improve your present SaaS tools, you may utilize an existing checklist as a guide. Alternatively, you may tailor a custom SaaS security checklist to the specific requirements of your company. Combining the two strategies will yield the greatest results for most businesses.
The goal of most SaaS security checklists is to help you take stock of your present security measures and improve them where necessary.
Best Practices on SaaS Security
You should use top-tier SaaS security principles to keep your software safe. The first step may have already been taken if you are familiar with your app’s risk profile. Understanding the vulnerability of your SaaS software requires addressing its security threats.
When you are aware of where your SaaS software is weakest, you can take steps to fortify those areas and protect your app from further threats. Let’s have a look at some procedures that might keep your SaaS apps safe!
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Building a Shared Culture of Safety and Security
The benefits of an all-encompassing security culture include the development of security defenders who can then enhance and implement the company’s security measures. These protectors are the ones who everyone turns to for help with any kind of security problem.
Integrating SaaS security principles into daily operations makes safety procedures mandatory and facilitates the delivery of high-quality solutions.
Updating Anti-Virus Software Regularly
It is important for businesses to constantly check for anti-malware application upgrades. Schedule the gadget to do scans at certain intervals automatically. In addition, you should safeguard any material you want to play on your computer.
Larger firms benefit greatly from having workstations report on the status of their antivirus updates to a central server, which can then deploy the necessary upgrades automatically.
Enabling Secure Data Transfer
TLS is used by many channels that provide communication with SaaS apps in order to secure data in transit. Data at rest might be vulnerable, however nowadays most SaaS companies offer encryption services. Some service providers enable it by default, while in other cases users must specifically opt in.
In addition, security teams need to examine the security measures to determine which implementations are used for the services. The best course of action here is to permit data encryption.
Sticking to a secure software development life cycle
The term “safe SDLC” refers to the awareness of security needs throughout the development process. It includes things like secure coding practices, modeling threats, analyzing risks, and testing for vulnerabilities.
As a result, you can anticipate and address any SaaS security issues at the outset of the development process.
Implementing Data Deletion Policy
You must make a choice about where and when to keep customer information. There may be occasions when it is necessary to ensure the automated deletion of client data in accordance with their expressed wishes.
A dedication to erasing data is serious business, therefore being exact and timely while also keeping detailed documentation is essential.
Implementing Real-Time Data Security
The collaborative and installation processes of SaaS apps are streamlined. The best method to ensure the safety of your SaaS application is to use real-time monitoring. To keep sensitive information safe, it will provide for enhanced administration of your SaaS app’s policies, controls, and visibility.
SaaS programs may be protected from cross-site scripting (XSS), SQL injection (SQLi), and account takeover by using real-time monitoring. This safeguarding logic can tell the difference between malicious attacks and legitimate inquiries. Tools for real-time protection can be included into applications from the start.
Performing Frequent Checks on All Company Machinery
You need to be familiar with the company’s mobile devices, backup systems, thumb drives, and cloud locations, as well as how to return and report issues with them. Only the workers who really need it should be granted access to stable company resources. Company assets that can’t be tampered with can be monitored using authenticated assignment and inventory tags.
Take a look at Cloud Access Security Brokers (CASBs).
You should look at CASB (Cloud Access Security Broker) solutions if your SaaS provider can’t guarantee the desired degree of security. These solutions allow businesses to have more control than what is available from the SaaS provider alone. In addition, these instruments aid in discovering limitations inside the cloud service provider’s security approach.
Examining the various CASB deployment modes might shed light on this common security practice. Be careful to pick an appropriate CASB deployment option, such as API-based or proxy, that fits your business’s needs.
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Use Artificial Intelligence to Improve SaaS Data Tracking
SaaS data is too complicated and large for people to manage and monitor effectively for security and compliance reasons. Artificial intelligence (AI) can help businesses with their security and compliance needs while recording SaaS revenue, enabling the monitoring of financial SaaS metrics in real time for greater accuracy.
Unlike humans, AI technologies can work together, interpret data, and aggregate it far more quickly, intensively, and continuously. These AI-enhanced solutions are also essential for resolving the complex security and compliance challenges that arise in hybrid settings.
Construct Backup Archives for the Future
Data backups rely on the ability to make multiple copies and revisions of data. Choose between “hot” backups, which are useful for restoring data, and “archived” backups, which are crucial for researching historical information. Long-term backups help preserve archived material for a certain period of time.
Information for data enquiries and other reasons can be retrieved or evaluated from backups that have been stored off-site. Businesses utilizing public cloud data services should adhere to these backup requirements to demonstrate compliance with best practices for data protection.
Conclusion
SaaS has several advantages, including increased productivity and reduced expenses. However, in order to keep your SaaS software safe, you need to adhere to SaaS security standards, such as secure deployment, compliance, and the identification of security concerns.
Even if most security issues are our fault, you can protect your SaaS software and the data it stores in the cloud by implementing the best SaaS security principles we’ve outlined.
